Develop Communications Strategies and Tools
Over the last few years, The Ocean Project has identified and developed an
important communications framework to increase ocean awareness and
education among people who visit aquariums and zoos. Based on major
public opinion research
we conducted, our communications strategy incorporates several key
elements into an effective conservation message that will help engage
the public and increase concern for the health and protection of
our ocean planet.
- Element 1: Appeal to, and promote, positive emotional connections to the
ocean that most people possess;
- Element 2: Convey information through an "interconnectedness of life"
framework that conveys the importance of the interconnectedness
of all life, which holds high credibility with most people;
- Element 3: Emphasize the importance and power of individual responsibility
in protecting oceans for the future.
The following downloadable presentation was created for our partners to enable
them to better implement The Ocean Project's message strategy. By
working with our partners to integrate this model into all exhibits,
activities and education programs, we hope to successfully create
a sea change in society about ocean conservation.
New case studies from our partners are continually being sought, so if you
have a case study that you would like The Ocean Project to share
with our partner network, please let us know.
See The Ocean Project's currrent and completed public opinion study reports.
TOP Reports
The Ocean Project is continually seeking ways to improve communication for
conservation. We are refining and developing strategies and tools,
including making our website an even better resource, in order to
help all our partners' efforts. If you have suggestions, please
contact us.
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