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Communication Strategies
Global Warming's Six Americas Leiserowitz, A., Maibach, E., & Roser-Renouf, C., (with Yale University and George Mason University) 2011 |
This study reports the results of a national study of what the American public understands about how the climate system works, the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies among individuals with different beliefs on global warming. |
The Youth Effect is an online toolkit developed by the Youth Task Force of the Young Global Leaders of the World Economic Forum, as part of an effort to ensure that children and youth are an integral part of designing, shaping and creating a more sustainable future. The toolkit was developed to help you and other leaders of organizations across all sectors engage youth in a way that is successful for your organization, the youths involved, and our planet. It goes over questions to ask yourself about how your organization currently interacts with the next generation of leaders, and provides tips and case studies to improve your efforts. |
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Knowledge of Climate Change Among Visitors to Science & Technology Museum Anthony Leiserowitz & Nicholas Smith 2011 |
Knowledge of Climate Change Among Science & Technology Museum Visitors reports results from a national study of what the American public understands about how the climate system works, and the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies across Science and Technology Museum visitors. Using a straight grading scale, 38% of both occasional and frequent museum visitors received a passing grade (A, B, or C), compared to 19% of non-visitors. While knowledge levels vary across the groups, these results also indicate that relatively few museum visitors have an in-depth understanding of climate change. |
Climate Change in the American Mind: Americans' Global Warming Beliefs and Attitudes in June 2010 Leiserowitz, A., Maibach, E., Roser-Renouf, C., & Smith, N. (with Yale University and George Mason University) 2010 |
This national survey collected information about Americans' opinions on climate change. It asks questions about their belief in climate change, their level of worry, trustworthy sources of climate information, and their predictions for the future. The study shows opinions over time (June 2010, January 2010, November 2008), and political identity. |
This study regarding the use of media by teens and tweens demonstrates the powerful force of various media in young people's lives. The report found that teens and tweens spend more time with media than in any other activity besides (maybe) sleeping an average of more than 7¬Ω hours a day, seven days a week. It includes much useful information like the types of media youth use, which they own, how much time they spend with each medium, which activities they engage in, how often they multitask, and how they differ from one another in the patterns of their media use. |