|
Inspiration and information to protect Our |
Ocean Book of the Month Each month in 2006, The Ocean Project will highlight a book focused on our blue planet or environmental sustainability. Books for all age groups will be covered, non-fiction and fiction, prose and poetry. If you have a suggestion, please let us know.
Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value. In Cradle to Cradl e , McDonough and Braungart argue that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences. Today, with our growing knowledge of the living earth, design can reflect a new spirit. In fact, the authors write, when designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun's energy—they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist. Cradle to Cradle 's inspirational ideas are grounded through its real-world examples, which demonstrate the ways in which public and private sector leaders can help their bottom line, the natural world, and local communities. Simple choices like the synthetic material on which the book is published—completely recyclable, and yet sacrificing not one tree in the process—demonstrate that taking care of the environment makes economic and practical sense. This book is one that no practical environmentalist should be without. Cradle to Cradle maps the lineaments of McDonough and Braungart's new design paradigm, offering practical steps on how to innovate within today's economic environment. Part social history, part green business primer, part design manual, the book makes plain that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity, including sustaining our ocean.
For any purchase you make online by linking directly from this website to either the legendary independent bookseller, Powell's, or an independent bookstore in your community participating with Book Sense (if the latter, they will prompt you for your zip code to find the closest participating bookstore), a small commission will be sent to The Ocean Project to help us continue our nonprofit educational mission, thanks to you!
|
| Visit The Ocean Project Web Site |
Cradle to Cradle: Remaking the Way We Make Things
© 2007 The Ocean Project - All rights reserved.
Images: © 2004 Wolcott Henry